LOUISIANA SEAFOOD MARKETING PROGRAM
Most consumers assume the seafood they are eating comes from right here in the U.S., but that’s only true about 10 percent of the time. An absence of labels, mislabeling and misrepresentation of seafood origin is a widespread problem in the U.S. Lower-quality products are labeled as “Gulf” and “wild” to prompt shoppers to buy, and less desirable species are being passed off for their premium counterparts. When the supply chain is global, there are countless opportunities for misinformation to spread. Building relationships with your seafood vendors and familiarizing yourself with labeling practices can go a long way toward ensuring your seafood is American seafood. Vendors carrying the best seafood will be proud to tell you where it’s from, so ask about origin whenever you’re unsure.